The Content & Communications Specialist is responsible for developing, managing, and delivering high-quality content and communication materials that strengthen the organization’s brand, engage target audiences, and support business and organizational objectives. The role involves content creation, digital communication, social media management, corporate communications, and coordination with internal and external stakeholders.
Roles and Responsibilities:
- Think, strategize, write, and publish daily "tech-pro" posts across LinkedIn, Twitter (X), Facebook, and YouTube demonstrating deep technical mastery in software architecture, custom ERPs, and Agentic AI to attract inbound client projects.
- Create blogs, whitepapers, and SEO content that translate complex software concepts into simple, convincing benefits for clients.
- Handle and manage the website and social media accounts of the company. Write regular blog posts and content to keep social media channel engagement high and to present the company name at the top of Google search results.
- Track daily post reach, engagement metrics, and growth across all social platforms. Respond promptly to comments, messages, and inquiries to keep channel engagement high.
- Keep the company website copy, service descriptions, and product features up to date.
- Develop presentations, briefing materials, and reports as per the company's needs.
- Conduct a daily briefing with the Graphic Designer to translate technical topics into sleek visual assets, infographics, and carousel posts.
- Review all visual graphics to ensure they reflect a premium, professional tech-agency aesthetic.
- Draft engaging YouTube scripts for product demos, feature highlights, and tech updates. Create/write persuasive client proposals, RFP responses, presentations, and pitch decks in collaboration with the technical and BDO team.
- Conduct keyword research and implement on-page SEO best practices to drive organic traffic.
- Attend various events, workshops, online calls, and physical or online seminars to represent the company and communicate effectively in the areas we work.
